Yuyuan Road Baijiu: A Cultural Journey in a Bottle

Transferring the Essence of Shanghai's Yuyuan Road through Design

Yuyuan Road, known for its historical significance and architectural marvels, served as the main inspiration for this design. The packaging design effectively transfers the cultural context of Yuyuan Road to the audience, creating a sensory experience that immerses consumers in the spirit of Shanghai.

The main logo of the design prominently features the Paramount, a landmark building in Shanghai and a cultural symbol of the city. By incorporating this iconic element, the designers aim to convey the idea of Shanghai's rich cultural heritage to consumers.

What sets Yuyuan Road Baijiu apart is its ability to evoke a sense of place and history. The designers have successfully captured the essence of Yuyuan Road, making this packaging design a unique representation of Shanghai's cultural identity.

The realization of this design involved careful consideration of materials and production techniques. The outside box is made from recycled plastic, ensuring both sustainability and cost-effectiveness. The bottle itself is crafted from ceramic, with a spray-painted finish and gold accents, adding a touch of elegance and luxury. The cover is made from plastic, providing a practical and functional element to the design.

With dimensions of 100mm in length, 100mm in width, and 290mm in height, the packaging box is designed to showcase the bottle while maintaining a compact and visually appealing form.

Yuyuan Road Baijiu is not just a beverage; it is a cultural ambassador. Produced in Maotai town, Zunyi city, Guizhou province, China, this national geographic product has been crafted for 28 years, making it a collector's item. By collaborating with Yuyuan Road, the design establishes a connection to traditional culture and opens up possibilities for further design innovation.

The Yuyuan Road Baijiu design project began in November 2018 and was completed in September 2019 in Shenzhen. Throughout the process, the designers conducted extensive research on the environment and history of Yuyuan Road, ensuring that the design truly reflects the essence of this iconic street.

The design team faced several challenges along the way, particularly in finding the right design style that would align with the product's concept. However, through perseverance and creative problem-solving, they were able to overcome these obstacles and achieve a successful outcome.

Yuyuan Road Baijiu has received recognition for its exceptional design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2020. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skill, contributing to improvements in quality of life.

With Yuyuan Road Baijiu, consumers can embark on a cultural journey with every sip, experiencing the rich heritage of Shanghai's Yuyuan Road in a bottle. This design not only pays homage to the past but also paves the way for future innovations in design and storytelling.